AI lead scoring · From $29/mo · No contract
Pull high-intent leads from Google Maps. Scored by AI. From $29 a month.
Every other lead tool marks up the data. We do not sell data at all: you bring your own Google, Hunter and Anthropic keys, pay those vendors their published rate, and pay us $29 to read the signals. Built for small business sales teams that need real leads, not enterprise contracts.
Card required to start. Cancel before day 14 and you pay nothing.
HVAC contractors · Nashville, TN · 20 pulled · 4 above bar
Most lead-gen tools are priced for people who already have funding.
Apollo expects $59 per seat. Clay starts at $167 a month. ZoomInfo wants an annual contract. Hunter is just emails. None of them are built for a solo operator running outbound on a Sunday afternoon, scoring a list of 50 prospects by who actually looks ready to buy.
IntentScoring is. $29 a month. 500 scored leads. Real buying signals read out of Google Maps listings, review text, and the prospect's own website. Enriched with verified contacts. Output: a ranked list, top-down.
How it works
Three steps. One ranked list.
Tell us your ICP
Pick a business type, a service area, and the signals that matter to you. Write the disqualifiers in plain English. The scorer reads it before it touches a single lead.
Owner-operator HVAC companies, 100–2,000
Google reviews, no national franchise,
no existing call-tracking vendor.
disqualify: multi-state ops, Yext/Birdeye,
CallRail or WhatConverts on site
bar: 2 A-tier hits · funnel score ≥ 3
We pull and score
Google Maps sourcing, Hunter contact enrichment, and AI scoring against the signals in your profile. A-tier signals count 3, B-tier count 1. Every hit has to quote the text it came from.
"called three times, no one picked up"
HIT A · Owner named on About page
"family-owned by the Delgados since 1998"
HIT B · Single phone number on site
MISS B · Chat widget vendor detected
funnel 3+3+1 = 7 → WARM · score 81
Work the top of the list
Export to CSV, push to Airtable, or hand the list to your CRM. The top of the list is what's worth your time. Below the bar gets dropped with a reason, not silently deleted.
name,score,tier,signals_hit,reason,phone,email
Music City Heating,94,HOT,5,"missed-call…
Cumberland Air,89,HOT,4,"owner named…
Riverside HVAC,81,WARM,3,"access fric…
— 8 rows below bar written to dropped.csv
What's inside
Built for sales people who close, not for ops people who build dashboards.
Reviews that mention pain points. Ownership clues. Vendor footprints. Review velocity.
Each profile carries its own signal stack, split into A-tier essentials and B-tier supporting evidence. Claude weighs the stack against your ICP and returns a 0–100 score with the funnel math shown.
Any business type, any area
Pull by term and location, filter on rating, review count, website, phone, and PO-box addresses before a single lead gets scored.
Hunter.io enrichment
Decision-maker names, titles, and direct emails with confidence scores. Only runs on leads that already passed your filters.
Every score shows the quote it was built from.
Open any lead and you see hit, miss, or unknown for each signal, with the exact review sentence or line of website copy the model scored against. Anti-signals are called out by name. You can argue with the score, which means you can trust it.
CSV and Airtable
Full-column CSV export, Airtable sync with per-batch status. Your data does not get locked in.
A query list, not one search
Paste a list of term and location pairs. It works through them in sequence and dedupes across the whole run, which is where the volume comes from.
Unknown stays unknown
If a signal can't be checked from a public source, it reads unknown instead of guessing. Coverage is on the roadmap in the open.
Pricing reality check
What each tool costs, and what the price actually buys.
Pricing verified from each vendor's published page on May 25, 2026. Sources cited below the table. Read the first row carefully: every other price here includes that vendor's data, and ours does not.
| Tool | Lowest published tier | Monthly price (annual billing) | Notes |
|---|---|---|---|
| IntentScoring | Solo | $29/mo | Software only. You supply Google Places and Anthropic keys, and Hunter too for the enrichment listed here; those vendors bill you directly. About $50 all-in without enrichment, $85 with it, at 500 leads |
| Lemlist | Email Plan | $31/mo | Cold email tool, no Maps sourcing, no signal scoring |
| Hunter.io | Free, then Starter | $0, then $34/mo | Email finder only. No scoring, no sourcing, no signals. Free tier covers 25 searches a month. This is the same Hunter you buy for our enrichment |
| Instantly.ai | Growth | $47/mo | Cold email outreach, no Maps sourcing, no AI scoring |
| Apollo.io | Free, then Basic | $0, then ~$59/seat/mo | Free plan includes limited credits. Data included in the price. Per-seat pricing scales fast. No Google Maps SMB focus |
| Clay.com | Launch | $167/mo | Data-credit model. Built for ops teams, steep learning curve |
| ZoomInfo | Sales-led (no public tier) | ~$15,000+/yr | Annual contract required. Enterprise-only |
Sources: Clay pricing · Hunter pricing · Lemlist pricing · Instantly pricing · Apollo pricing · ZoomInfo pricing per Vendr marketplace data. All verified 2026-05-25.
Pricing
One plan on sale. No contract.
Solo includes unlimited exports, the full scoring model and a 14-day free trial. A card is required to start; cancel before day 14 and you pay nothing. Team and Agency are not on sale yet.
Solo
$29/mo
1 user · 500 scored leads/mo
- Google Maps sourcing
- AI signal scoring
- Hunter contact enrichment
- CSV + Airtable export
- Email support
Coming Q1 2027
Team
$99/mo
5 users · 2,500 scored leads/mo
- Everything in Solo
- Shared workspaces
- Team-wide CRM sync
- Priority support
- Custom ICP profiles
- Slack notifications
Coming Q1 2027
Agency
$299/mo
Unlimited users · 10,000 scored leads/mo
- Everything in Team
- Multi-client workspaces
- White-label reports
- API access
- Dedicated support contact
- Custom integrations
Annual billing saves 20%. Solo is the only plan on sale today. Cancel any time, no fees, no contract. Full plan comparison →
What is IntentScoring?
IntentScoring is an AI lead scoring platform for small business sales teams. It pulls businesses from Google Maps, scores them by buying signals read from listing data, review text, and the business's own website, and enriches them with verified contact information. The output is a ranked list of leads, top-down by score.
How is IntentScoring different from Apollo, Clay, or ZoomInfo?
Three differences, and one of them cuts against us. First, structure: they sell you data with a margin on it, we sell you the scoring and you buy the data at cost with your own keys. That is cheaper at low volume and it means we never hold your list, but it also means $29 is not your total bill: at 500 leads expect roughly $85 all-in once Google, Hunter and Anthropic are counted, against Apollo at about $59 with data included. Second, sourcing: we focus on Google Maps and local-business signals, which is exactly where small business sales teams source leads. Third, simplicity: no per-seat scaling, no data-credit math, no annual contract.
What data sources does IntentScoring use?
Google Places API for business sourcing and review text. The prospect's own public website for vendor and positioning signals. Hunter.io for verified contact enrichment. Anthropic Claude for the signal analysis. Everything comes from publicly accessible sources rather than a purchased contact database, and we keep no contact database of our own. Be aware that a named person's work email is still personal data under GDPR and similar laws even when it is publicly listed, so if you prospect into the UK or EU that obligation sits with you, not with us. Our terms say the same and our privacy policy sets out exactly what transits our systems and what we retain.
How does the scoring work?
Each profile carries a signal stack. A-tier signals are essential and count 3 each, B-tier signals are supporting and count 1 each. Claude marks every signal hit, miss, or unknown and has to quote the evidence. Hits are added up into a funnel score: 9 or more is HOT, 6 or more is WARM, 3 or more is COLD, anything below your bar is dropped with the reason attached. Anti-signals are hard disqualifiers.
Is there a free trial?
Yes. 14-day free trial with full Solo-tier access. A card is required to start, and Stripe charges $29 when day 14 ends unless you cancel first. Cancel before then and you pay nothing.
What businesses is this for?
Solo founders, small business sales teams, B2B marketing agencies, and SMB-focused sales operations. Strongest fit so far: local-service businesses (HVAC, plumbing, roofing), B2B vertical SaaS, professional services agencies, government contractors, and home-services operators.
Can I cancel any time?
Yes. No contract, no minimum commitment, no cancellation fee. Cancel from Plan & billing in the app and you keep access to the end of the period you paid for.
How fresh is the data?
Google Maps data is pulled in real time on each lead pull. Website signals are read at pull time. Hunter enrichment is verified against their database within the last 90 days.
Who built this?
IntentScoring is built by Ryan Roderick, founder of Valor Hart LLC, a veteran-owned company in Huntsville, Alabama. Valor Hart runs four small businesses across services, govcon, and SMB operations, so the product is shaped by the same reality its customers are running.
Built by someone running four small businesses.
IntentScoring is pre-launch. There are no customer logos on this page and no testimonials, because there are no customers yet. What there is: a working engine, a founder with his name on it, and pricing that does not need a funding round to make sense.
The scoring model was built to qualify leads for the four businesses Valor Hart already runs. It shipped because buying the alternative cost more than building it.
- Ryan Roderick · founder
- Valor Hart LLC · veteran-owned · Huntsville, Alabama
- hello@intentscoring.app · goes to Ryan, not a queue
Start your 14-day trial. $0 today.
500 scored leads, Google Maps sourcing, signal-based AI scoring, verified contact enrichment. No contract. A card is required to start; cancel before day 14 and you pay nothing.
Before you start: IntentScoring runs on your own API keys, so the $29 is the software only. You will need a Google Places key and an Anthropic key, and those vendors bill you directly: budget roughly $20–25 a month at 500 leads, so about $50 all-in. Add a Hunter key for verified contact enrichment and their $34 tier takes it to roughly $85 all-in at that volume. Hunter and Airtable are optional; the scoring works without them. Setting the keys up takes about fifteen minutes. What you need and why →
Or email hello@intentscoring.app to talk to Ryan directly.